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In 1996, BLUE BLUE JAPAN was launched as the in-house line of American casual shop OKURA in the Kobe prefecture of Western Japan. Founded on the brand’s love for the indigo color and denim craftsmanship, the Blue Blue collection is a range of beautifully made and dyed clothing in natural fibers, unique fabrics and artisan wash processes, paying homage to Japanese traditional craftsmanship, technique and the beautiful four seasons of Japan.