Morrison was founded in 1981. The philosophy was to create the highest sweaters, scarves and gloves on the market and manufacture it in Scotland, where the finest knitwear in the world is produced.

Howlin' is the more playful counterpart to the Morrison range - full of color, irony and owls. The manufacturing process remains traditional, but Howlin' offers more room for fantasy in shape and pattern, especially for fall in a range of dashing Fair Isles.